Testing Your Brand, for Novice Authors

Hi, OH…  GASP!  I MAY BE YOUR PROTAGONIST, BUT I’M CLUMSY! I JUST DELETED AN ENTIRE PAGE TO YOU ON BRANDING AND BLOGGING!  ARGGHHH!

To answer your questions on blogging, I don’t think platform matters so much as being consistent, and branding and building quality, energy and a network. All these things require experimentation, testing and retesting.

I think it is as easy to do articles on LinkedIn – because it is so simple to drop in pictures, links and it makes your blog sharable to all the other social media platforms as well as it builds your professional presence – as it is to blog on WordPress.  You can tag friends, associates or other people or groups, too.

If you would like to become a voice for your target audience of spiritually seeking younger women, and would like to become a speaker or presenter, or just be available to hire, then, I’d recommend using LinkedIn, as I find it more professional and less mired in the overly saturated marketing hype of “bloggers-opinions-going-nowhere”.

The other thing I wanted to mention is that you need to choose one or two voices to “blog” in. If you want to be an online advisor to young women, be your name.  If you want to talk about your writing themes and processes, your style, your motives and other life stories, and encourage other writers, be your name. You can do several authentic things under your real name. Figure out the who-what-when-where-why and how of your real name branding.  If you choose not to write books in a series, you will want to defend your position and choice in that brand.  (And, Capture Books stands behind our authors and will share our authors’ articles or blogs.)

The biggest advice I can give you is to consider everything you do, no matter how hard you work at it, to be a “test”.  Do NOT pay for the upgrades in the first year. That way, if it isn’t immediately successful, you don’t have to get depressed about being a broad spectrum failure!  You simply tweak the “hook” put a different picture into the article, add a couple new links, check your spelling and energy in the article, tag a different audience and try again.  Use your first year or two to get the hang of what you are doing and to find your vocal branding.

Marketing is a test and retest endeavor.  I’ve been testing and experimenting myself and it is a great way to collect data and try to get the word out in a different way.

If you do two different “voices” in your blogging, you can always “share” the other work and tag a new audience for a new purpose, with a recommendation hook from the other persona.

In the beginning of testing, you may write down several questions… why didn’t this go far?  Is it because I haven’t yet established myself, or because I edited poorly, or because I forgot how to hook and question an audience in the opening sentence, or because I forgot to add a couple of the “learn more” linked button to my book in the article?  As, you practice blogging and marketing you’ll figure out these things and grow and become more consistent.

The second biggest advice I can give you is to not like and share everything you see from people you want to encourage.  Be intentional about whom you associate with in your branding.

I’ve learned this the hard way.  People don’t really know what I stand for because I’ve spread myself so thin.  They have become wary.  But, I’m a very philosophical Christian and I’m also a publisher, and I care about the underdogs too much, so … oh well.  Don’t do that to yourself.

So, all of this is to say it really doesn’t matter which platform you choose. Choose one and then be consistently testing and networking to build your quality, branding, energy, contacts, and sales.

Choose one day per month to send out information about your book or new developments professionally.  Make that a firm assignment.  The other stuff can be stories, shares, opinions and limited great family stuff without breaching their privacy, but which makes you wonderfully human and lovable. Use your dogs. OH MAN. People love animal stuff.

Love.

 

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s