Replete

February 13, 2018

Testing Your Brand for Novice Authors

Filed under: Authorship,Creatives Mimicking the Creator,Marketing Authors,Uncategorized — yourprotagonist @ 12:26 pm

Hi, OH…  GASP!  I MAY BE YOUR PROTAGONIST, BUT I’M CLUMSY! I JUST DELETED AN ENTIRE PAGE TO YOU ON BRANDING AND BLOGGING!  ARGGHHH!

To answer your questions on blogging, I don’t think platform matters so much as being consistent, and branding and building quality, energy and a network. All these things require experimentation, testing and retesting.

I think it is as easy to do articles on LinkedIn – because it is so simple to drop in pictures, links and it makes your blog sharable to all the other social media platforms as well as it builds your professional presence – as it is to blog on WordPress.  You can tag friends, associates or other people or groups, too.

If you would like to become a voice for your target audience of spiritually seeking younger women, and would like to become a speaker or presenter, or just be available to hire, then, I’d recommend using LinkedIn, as I find it more professional and less mired in the overly saturated marketing hype of “bloggers-opinions-going-nowhere”.

The other thing I wanted to mention is that you need to choose one or two voices to “blog” in. If you want to be an online advisor to young women, be your name.  If you want to talk about your writing themes and processes, your style, your motives and other life stories, and encourage other writers, be your name. You can do several authentic things under your real name. Figure out the who-what-when-where-why and how of your real name branding.  If you choose not to write books in a series, you will want to defend your position and choice in that brand.  (And, Capture Books stands behind our authors and will share our authors’ articles or blogs.)

The biggest advice I can give you is to consider everything you do, no matter how hard you work at it, to be a “test”.  Do NOT pay for the upgrades in the first year. That way, if it isn’t immediately successful, you don’t have to get depressed about being a broad spectrum failure!  You simply tweak the “hook” put a different picture into the article, add a couple new links, check your spelling and energy in the article, tag a different audience and try again.  Use your first year or two to get the hang of what you are doing and to find your vocal branding.

Marketing is a test and retest endeavor.  I’ve been testing and experimenting myself and it is a great way to collect data and try to get the word out in a different way.

If you do two different “voices” in your blogging, you can always “share” the other work and tag a new audience for a new purpose, with a recommendation hook from the other persona.

In the beginning of testing, you may write down several questions… why didn’t this go far?  Is it because I haven’t yet established myself, or because I edited poorly, or because I forgot how to hook and question an audience in the opening sentence, or because I forgot to add a couple of the “learn more” linked button to my book in the article?  As, you practice blogging and marketing you’ll figure out these things and grow and become more consistent.

The second biggest advice I can give you is to not like and share everything you see from people you want to encourage.  Be intentional about whom you associate with in your branding.

I’ve learned this the hard way.  People don’t really know what I stand for because I’ve spread myself so thin.  They have become wary.  But, I’m a very philosophical Christian and I’m also a publisher, and I care about the underdogs too much, so … oh well.  Don’t do that to yourself.

So, all of this is to say it really doesn’t matter which platform you choose. Choose one and then be consistently testing and networking to build your quality, branding, energy, contacts, and sales.

Choose one day per month to send out information about your book or new developments professionally.  Make that a firm assignment.  The other stuff can be stories, shares, opinions and limited great family stuff without breaching their privacy, but which makes you wonderfully human and lovable. Use your dogs. OH MAN. People love animal stuff.

Love.

 

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August 17, 2017

What’s a Great Headline for a Creative’s Anniversary?

I didn’t realize. It had actually been two years already. What? Wow. That’s been a bit of a roller coaster, to say the least.

(Is this post public? Eh-hem.)

Nevertheless, I’m excited to discover that – well, yes – I have indeed written a book. The “Shivoo!” may as well commemorate and celebrate the culmination of these first years of managing a publishing company for Christian creatives. Welcome to the Shivoo! it’s called. Subtitled, Creatives Mimicking the Creator, and it is coming out next month. $0.99 pre-orders are taken by Amazon on Kindle.

WHY DO CREATIVE CHRISTIANS STRUGGLE TO FIND BELONGING?

The human impulse to create is a reflection of the Creator’s image shaped inside of us. So, why does a sense of value seem so elusive? Maybe it’s because creatives don’t quite understand our origin. (more…)

April 21, 2017

Response to Publisher’s Weekly News

This is good news from PW, At IBPA Meeting, A Push for Parity, from the hybrid publisher’s viewpoint.

I work for https://www.CaptureMeBooks.com (doing marketing for several authors) but the biggest problem is POD. Barnes & Noble clerks tell customers that it is the publisher’s fault that they do not shelve our authors’ books, but I know that we distribute through Baker & Taylor, so the real problem is that the brick n mortar stores do not want to cut their 55% profit or pay for POD prices any more than the authors and hybrid publishers do. They have rookie authors over a barrel. When an author or small publisher must pay for all the print and shipping, handling (%43.5 value) and brick n mortar distribution cut (55% value) plus the marketing of each book purchased in the shade of traditional platform publishing models, – and then not get paid royalties for 90 days to a year,- the investment outlay is akin to financing a car or new home! Return is under $2 per book. To new authors, it can feel like an exercise in hubris to consider the costs together with those risks. When our books can only be found on Amazon or Nook, (here’s one below), authors should only be required to pay the online standard split of 30% since that is the distribution reality/risk brick n mortar stores are presently taking. http://www.barnesandnoble.com/w/mister-b-a-l-byk/1123105411…

I also appreciated Christian Smyth’s opinion and will be utilizing the branding techniques found here (Three Tips on How Publishers Can Brand Authors in Our Media-Saturated Times) for the distribution of promotional materials with A.R.C.s  on Soothing Rain, which is a new group study for lively women by authors, Tonya Jewel Blessing and Sue Summers.

Plunge Ahead!

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