This is good news from PW, At IBPA Meeting, A Push for Parity, from the hybrid publisher’s viewpoint.
I work for https://www.CaptureMeBooks.com (doing marketing for several authors) but the biggest problem is POD. Barnes & Noble clerks tell customers that it is the publisher’s fault that they do not shelve our authors’ books, but I know that we distribute through Baker & Taylor, so the real problem is that the brick n mortar stores do not want to cut their 55% profit or pay for POD prices any more than the authors and hybrid publishers do. They have rookie authors over a barrel. When an author or small publisher must pay for all the print and shipping, handling (%43.5 value) and brick n mortar distribution cut (55% value) plus the marketing of each book purchased in the shade of traditional platform publishing models, – and then not get paid royalties for 90 days to a year,- the investment outlay is akin to financing a car or new home! Return is under $2 per book. To new authors, it can feel like an exercise in hubris to consider the costs together with those risks. When our books can only be found on Amazon or Nook, (here’s one below), authors should only be required to pay the online standard split of 30% since that is the distribution reality/risk brick n mortar stores are presently taking. http://www.barnesandnoble.com/w/mister-b-a-l-byk/1123105411…
I also appreciated Christian Smyth’s opinion and will be utilizing the branding techniques found here (Three Tips on How Publishers Can Brand Authors in Our Media-Saturated Times) for the distribution of promotional materials with A.R.C.s on Soothing Rain, which is a new group study for lively women by authors, Tonya Jewel Blessing and Sue Summers.