Replete

February 13, 2018

Testing Your Brand for Novice Authors

Filed under: Authorship,Creatives Mimicking the Creator,Marketing Authors,Uncategorized — yourprotagonist @ 12:26 pm

Hi, OH…  GASP!  I MAY BE YOUR PROTAGONIST, BUT I’M CLUMSY! I JUST DELETED AN ENTIRE PAGE TO YOU ON BRANDING AND BLOGGING!  ARGGHHH!

To answer your questions on blogging, I don’t think platform matters so much as being consistent, and branding and building quality, energy and a network. All these things require experimentation, testing and retesting.

I think it is as easy to do articles on LinkedIn – because it is so simple to drop in pictures, links and it makes your blog sharable to all the other social media platforms as well as it builds your professional presence – as it is to blog on WordPress.  You can tag friends, associates or other people or groups, too.

If you would like to become a voice for your target audience of spiritually seeking younger women, and would like to become a speaker or presenter, or just be available to hire, then, I’d recommend using LinkedIn, as I find it more professional and less mired in the overly saturated marketing hype of “bloggers-opinions-going-nowhere”.

The other thing I wanted to mention is that you need to choose one or two voices to “blog” in. If you want to be an online advisor to young women, be your name.  If you want to talk about your writing themes and processes, your style, your motives and other life stories, and encourage other writers, be your name. You can do several authentic things under your real name. Figure out the who-what-when-where-why and how of your real name branding.  If you choose not to write books in a series, you will want to defend your position and choice in that brand.  (And, Capture Books stands behind our authors and will share our authors’ articles or blogs.)

The biggest advice I can give you is to consider everything you do, no matter how hard you work at it, to be a “test”.  Do NOT pay for the upgrades in the first year. That way, if it isn’t immediately successful, you don’t have to get depressed about being a broad spectrum failure!  You simply tweak the “hook” put a different picture into the article, add a couple new links, check your spelling and energy in the article, tag a different audience and try again.  Use your first year or two to get the hang of what you are doing and to find your vocal branding.

Marketing is a test and retest endeavor.  I’ve been testing and experimenting myself and it is a great way to collect data and try to get the word out in a different way.

If you do two different “voices” in your blogging, you can always “share” the other work and tag a new audience for a new purpose, with a recommendation hook from the other persona.

In the beginning of testing, you may write down several questions… why didn’t this go far?  Is it because I haven’t yet established myself, or because I edited poorly, or because I forgot how to hook and question an audience in the opening sentence, or because I forgot to add a couple of the “learn more” linked button to my book in the article?  As, you practice blogging and marketing you’ll figure out these things and grow and become more consistent.

The second biggest advice I can give you is to not like and share everything you see from people you want to encourage.  Be intentional about whom you associate with in your branding.

I’ve learned this the hard way.  People don’t really know what I stand for because I’ve spread myself so thin.  They have become wary.  But, I’m a very philosophical Christian and I’m also a publisher, and I care about the underdogs too much, so … oh well.  Don’t do that to yourself.

So, all of this is to say it really doesn’t matter which platform you choose. Choose one and then be consistently testing and networking to build your quality, branding, energy, contacts, and sales.

Choose one day per month to send out information about your book or new developments professionally.  Make that a firm assignment.  The other stuff can be stories, shares, opinions and limited great family stuff without breaching their privacy, but which makes you wonderfully human and lovable. Use your dogs. OH MAN. People love animal stuff.

Love.

 

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October 13, 2017

The Whispering of the Willows By Tonya Jewel Blessing

Filed under: Uncategorized — yourprotagonist @ 9:28 am

I’m satisfied and happy, as the publisher of this book, to read the rewards of Tonya’s work in this blog. Gratefully…

The Ashby family lived in the Appalachian Mountains in the 1920’s. This was an area and time of great hardships but the Ashby family had more than most. Their fun loving, happy father that made so many wonderful memories came back from the war a changed man. He was injured in battle and confined to a wheelchair, but the greatest damage was done to his spirit and heart. He had become an angry, bitter and abusive man. Unable to support his family financially, the family cut corners and did all they could. Being a large family there wasn’t a lot to go around.
The story centers around one family member, Emerald age 15. She finished the 8th grade and according to tradition that is the end of her education and her father will choose her spouse. His choice brings harm to his daughter’s life and future. She is victim of…

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August 27, 2017

Dumbing down my ‘Smart Phone’

Filed under: Uncategorized — yourprotagonist @ 8:51 pm

Source: Dumbing down my ‘Smart Phone’

August 17, 2017

What’s a Great Headline for a Creative’s Anniversary?

I didn’t realize. It had actually been two years already. What? Wow. That’s been a bit of a roller coaster, to say the least.

(Is this post public? Eh-hem.)

Nevertheless, I’m excited to discover that – well, yes – I have indeed written a book. The “Shivoo!” may as well commemorate and celebrate the culmination of these first years of managing a publishing company for Christian creatives. Welcome to the Shivoo! it’s called. Subtitled, Creatives Mimicking the Creator, and it is coming out next month. $0.99 pre-orders are taken by Amazon on Kindle.

WHY DO CREATIVE CHRISTIANS STRUGGLE TO FIND BELONGING?

The human impulse to create is a reflection of the Creator’s image shaped inside of us. So, why does a sense of value seem so elusive? Maybe it’s because creatives don’t quite understand our origin. (more…)

June 22, 2017

The Power of Podcasts

Filed under: Uncategorized — yourprotagonist @ 10:35 pm

I found this interview on why and how to become a guest podcaster to be helpful for our authors, Lynn Byk, L.L. Larkins, Diane Andrews, and Tonya Blessing. Em, not necessarily the end of the world content, but you know…

Audiobook Creation Exchange Blog (ACX)

Glen Tate published the 10 book 299 Days series in audio back in 2014. Since that time he’s amassed a 4.4 rating over 5,910 reviews. One of Glen’s most effective promotion tactics has been by regularly appearing on podcasts related to his specific “prepper” genre. He’s here today to share his process for booking guest spots to discuss his books on popular podcasts.

I am not a full-time author. I’m an attorney in Olympia, Washington who happened to sit down and write a ten-book post-apocalyptic fiction series called 299 Days. I was surprised to learn about several aspects of publishing and marketing these books—one of which was the power of podcasts to sell books to niche markets.

The author, Glen Tate…?

Like many ACX authors, I don’t have a large marketing budget or a team of people getting me guest spots on media outlets. I have to…

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April 21, 2017

Response to Publisher’s Weekly News

This is good news from PW, At IBPA Meeting, A Push for Parity, from the hybrid publisher’s viewpoint.

I work for https://www.CaptureMeBooks.com (doing marketing for several authors) but the biggest problem is POD. Barnes & Noble clerks tell customers that it is the publisher’s fault that they do not shelve our authors’ books, but I know that we distribute through Baker & Taylor, so the real problem is that the brick n mortar stores do not want to cut their 55% profit or pay for POD prices any more than the authors and hybrid publishers do. They have rookie authors over a barrel. When an author or small publisher must pay for all the print and shipping, handling (%43.5 value) and brick n mortar distribution cut (55% value) plus the marketing of each book purchased in the shade of traditional platform publishing models, – and then not get paid royalties for 90 days to a year,- the investment outlay is akin to financing a car or new home! Return is under $2 per book. To new authors, it can feel like an exercise in hubris to consider the costs together with those risks. When our books can only be found on Amazon or Nook, (here’s one below), authors should only be required to pay the online standard split of 30% since that is the distribution reality/risk brick n mortar stores are presently taking. http://www.barnesandnoble.com/w/mister-b-a-l-byk/1123105411…

I also appreciated Christian Smyth’s opinion and will be utilizing the branding techniques found here (Three Tips on How Publishers Can Brand Authors in Our Media-Saturated Times) for the distribution of promotional materials with A.R.C.s  on Soothing Rain, which is a new group study for lively women by authors, Tonya Jewel Blessing and Sue Summers.

Plunge Ahead!

April 17, 2017

Tim Grahl’s Similar Aim Helps Authors

Filed under: Uncategorized — yourprotagonist @ 6:04 pm

I’m always delighted when I stumble upon another protagonist for rookie authors.  Today, I can recommend two of Tim Grahl’s videos.

1.  https://booklaunch.com/hacking-amazon-course/the-algorithm/

and

2. https://booklaunch.com/hacking-amazon-course/managing-reviews/

Based upon the information Tim gives out, and his credentials to boot, our authors have endorsed Tim’s book launch program as significant and valuable to their success. https://booklaunch.com/programs/instant-bestseller/.

Enjoy and Thrive!

Psalm Hymns: Worship Leader Books 1, 2, & 3

Filed under: Uncategorized — yourprotagonist @ 7:05 am

I had to chuckle when I came to this point in the blog review of our Psalm Hymns book (Volume I) “~ Why Not ~
Those who have no interest in singing, worshiping, or learning more about Psalms in the Bible will not be interested in this book.” Thank you, Conny Withay for this review! Much appreciated!

connywithay

Psalm-Hymns Worship Leader: Books 1, 2 & 3 (Volume 1)Title: Psalm Hymns: Worship Leader Books 1, 2, & 3
Author: L.L. Larkins
Publisher: Capture Books
ISBN: 978-1517796884

“By reciting or singing these psalms, God makes Himself, His records of testimonies of His deeds more accessible,” L.L. Larkins writes in the introduction of her book, Psalm Hymns: Worship Leader Books 1, 2, & 3 (Volume 1) – Dramatic, Contemplative, Singable, Recitable Psalms!

~ What ~
This two-hundred-and-ninety-page oversized paperback targets those who are seeking a compilation of rewritten psalms from the Bible that are set to the music of famous songs and hymns. By using a plethora of different versions of the Holy Bible, three books in one are included in this series that covers Psalms 1 through 89.

After an introduction and historical uses, the eighty-nine rewritten psalms cover two to eight pages each, ending with the Ten Commandments, author’s biography, and a proposed fifteen-week performance syllabus.

Each psalm…

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The Whispering of the Willows

Filed under: Uncategorized — yourprotagonist @ 6:57 am

I greatly appreciate this blogger/reviewer’s recommendation of Capture Books’ first reality-based Appalachian novel about the conditions of many poor Christian women, for Christian women. Thank you, Connie Withay for taking time to give us this review! Tonya absolutely is working on her sequel!

connywithay

The Whispering of the WillowsTitle: The Whispering of the Willows
Author: Tonya Jewel Blessing
Publisher: Capture Books
ISBN: 978-0-997162547

“Life in the Ashby family seemed especially hard. Where was God love? Auntie Ada told her once to look at the willows – cuz they even praised God,” Tonya Jewel Blessing writes in her novel, The Whispering of the Willows.

~ What ~
This three-hundred-and-ninety-six-page paperback targets those who enjoy historical Christian fiction involving family dynamics and romance. Using one noun that may be considered profanity and slang words, topics of physical and sexual abuse and death may not be appropriate for immature readers. While each chapter begins with an Appalachian folk belief, the ending has a list of the hymns and folksongs of the story’s era as well as eleven discussion questions.

In this tale set in the 1920s in the rural hills of West Virginia, the large Ashby family struggles often running a…

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July 3, 2016

All the Things We Cannot See

Filed under: Uncategorized — yourprotagonist @ 1:29 am

Yourprotagonist's Weblog

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As the managing partner of Capture Books, I represent a small publisher’s few authors, listed on www.CaptureBookstore. Our writers’ group decided to take an adventure, a risk, into the middle world between self-publishing and traditional big house publishing. We peeled back layers of our skills to take a look. We looked, felt, smelled and tasted like a group of fine editors, entrepreneurs, comrades, and writers, several of whom had been published, and two of whom could speak publicly. But publishers?  Naaaah….

After a year of marinating, you can find my credits on LinkedIn. How did this happen?

Pooling our resources, we voted on a name and sketched out a plan to duplicate ourselves through hosting and presenting a Golden Writers’ Conference. Since I had the most time on my hands, which I disputed vehemently for the next six months until no-one else stepped up, and since my…

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